This latest report provides insight into the demographic and debt information of new clients who first received debt advice in January 2025. It also includes the latest insights on our website traffic trends.
Our key findings from January 2025:
- In January 2025, 16,448 clients completed full debt advice, which is 61% higher than December 2024 (10,187). This increase is line with trends we see each year between December and January
- The emergency funding webpage remains as the most viewed debt information page In January 2025 with 30,444 views, which is 14% higher than December 2024 (28,666) and 6% higher than January 2024 (26,648)
- One in five (19%) clients cited a 'lack of control over finances' as their main reason for debt in January 2025, which is three percentage points higher than a year ago (January 2024 = 16%)
- In January 2025, one in seven (14%) clients were living with family at the time of debt advice, which is two percentage points higher than January 2024 (12%)
- The proportion of clients that were in full-time employment in January 2025 is 45%, which is two percentage points higher than a year ago (January 2024 = 43%)
Take a look at the full report to find out more
This is the latest report in our series detailing monthly client data