Vision and strategy

For 30 years, we’ve been helping people in financial difficulty become debt free.As the debt landscape changes and client needs evolve, we’ll continue to react to the emerging issues that people in financial difficulty face.

Our four-year strategy is focused on supporting those in crisis debt and seeking to measure success not just by the number of people we help, but by how far and effectively each individual client is empowered and supported on their individual journey to becoming debt-free.

Our vision

Our vision is to create a society free from problem debt. Problem debt is not just an issue for individuals, but goes much further - it damages families and communities and costs in excess of £8 billion a year.

By helping those in debt get back on their feet, and by campaigning for policies that aim to prevent problem debt, we’ll help overcome the difficulties that debt creates for our society in the 21st century.

Our interventions have helped transform the lives of millions. With the support of our partners and stakeholders, we will continue to be recognised as the most trusted provider of free debt advice and solutions and we will continue to champion all that’s best in free debt advice and debt management.

The value of what we do can never be underestimated.

Our objectives

As the UK’s largest debt charity, with 1,500 colleagues in offices across the country, we’re at the forefront of providing debt advice and solutions. Our core objectives are to:

• put clients and their needs at the heart of everything we do
• empower our people, and further develop their skills
• deliver value for money in a changing funding landscape
• listen to and collaborate with our growing network of partners
• campaign to stop people falling into problem debt, and help them recover if they do