3) Young adults value the informal financial guidance that family can provide
More than a half (51%) of young adults mentioned that they did or would consider consulting family for advice if in financial difficulty or needing financial guidance. Family was the number one source of financial advice and guidance among young adults.
Among young adults, family ranked higher than money advice organisations, friends or colleagues, financial advisors, and social media (and many others). Young adults viewed family as trustworthy and they also valued their families previous experience and knowledge, and them being supportive and understanding.