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Our 2024 Impact Report

Our annual Impact Report shares our achievements and progress against our strategic objectives in 2024.
Supporting hundreds of thousands of clients, deepening our relationships with partners and continuing our digital transformation.

Download our 2024 Impact Report   


Our colleagues share their proudest achievements from our 2024 Impact Report:

2024 was a year of significant economic, political and societal change, and while our client data shows some positive signs, it's clear that many households across the country continue to struggle.

The average income of our clients was 7% higher in 2024 than in 2023, higher than wage growth over the same period* and 18% of our clients who were responsible for paying a mortgage were in arrears – demonstrating that the lasting impacts of the cost of living crisis continue to be felt across all segments of society.

Throughout this period we continued to deliver free, impartial debt advice, advising over 170,000 clients, and to use our influence to raise awareness and lobby for additional support for struggling households – including our six-point manifesto for the new government.

We pushed ahead with our digital transformation, replacing our contact centre with an industry-leading solution while continuing to deliver a high-quality service for our clients. We also deepened our partnerships across a range of sectors to help deliver good outcomes for clients, including rolling out our digital referral tools to over 100 partners to make it easier for their customers to access our support.

Download our 2024 Impact Report   

Just some of our achievements included:

170,928 clients
supported through debt advice

£367 million
of debt repaid by clients with our support

Over 15,180 clients
became free from problem debt

Published 18 reports and consultations,
successfully lobbying for regulation of the Buy Now Pay Later sector

Download the report to find out more about these and many more achievements

Download the 2024 Impact Report   

"Against the backdrop of challenging economic circumstances, I reflect with enormous pride on my colleague’s achievements in 2024. As we look to the future and prepare to launch our new strategy, I’m excited to see us build on these successes as we strive to create a society free from problem debt."

Vikki Brownridge, Chief Executive Officer